An unmistakeable sign of the impending holiday season turned up this morning in the form of an email from Thierry Jourdan, boss of the family-run cannery La Quiberonnaise in Britanny. Founded in 1921 by Thierry’s grandfather, the fish canning business packs sardines and mackerel landed by local inshore boats as well as taking in yellowfin tuna to pack a range of cans in domestic sizes.
Such canneries were a common sight in seaside towns during the first half of the twentieth century. Today, there are still a number of survivors in what used to be a crowded market. As the fleets dispersed and catches waned, the importance of the tourist trade was recognised by canneries along the French coast. The 1930s saw the establishment of paid summer holidays for French workers: it was the salvation of resourceful canners.
They greeted holidaymakers with open arms and tasteful souvenirs. Local artists are still engaged to create designs for annual editions of elaborately decorated cans of fish, with the promise of a fresh series the next year. Themes range from gently humorous picture postcard subjects to classical offerings that are as likely to end up in an art gallery as a kitchen. Canned fish as an art form has some unexpectedly well-known devotees. Food critic Jean-Luc Petitrenaud always takes a decorated can of sardines for his host whenever he is invited to dinner.