Datacrumbs for week 28

After four years of test marketing, ASDA is taking down the refill stations that were installed at four UK stores. The proposition was simple: invite customers to bring in their own packaging (glass jars and the like) or use a new container from the refill station. They could then fill these from bulk containers, weigh the goods and take a till slip, to settle at the checkout. The fact that this project survived for four years suggests that ASDA did not lose any money with it: the retailer cites low consumer uptake as one of the main reasons for dropping the scheme. The story opens a whole raft of issues, far too broad to do it justice here, although there are some topics that we shall be revisiting in the coming weeks.

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