The EUR15 billion Campari group has been talking to the FT about shifting the focus of its marketing to drinking at home, since the pandemic has all but shut down the hospitality sector. Campari reckons that indoor drinking will remain a growth area in the cocktail market, even after the pandemic subsides. Here is an improbably long link to the story in the FT, with no guarantee that it will will work for very long, if at all.https://click.news-alerts.ft.com/f/content-e9e38332-9762-48cd-b206-b030b2707d6f/HgxNZkS8LqpL8e8zCHJ1bA~~/AAAAAQA~/RgRjvkEiP0ShaHR0cHM6Ly93d3cuZnQuY29tL2NvbnRlbnQvZTllMzgzMzItOTc2Mi00OGNkLWIyMDYtYjAzMGIyNzA3ZDZmP2Rlc2t0b3A9dHJ1ZSZzZWdtZW50SWQ9N2M4ZjA5YjktOWI2MS00ZmJiLTk0MzAtOTIwOGE5ZTIzM2M4I215ZnQ6bm90aWZpY2F0aW9uOmRhaWx5LWVtYWlsOmNvbnRlbnRXCGZpbnRpbWVzQgph1SK822HozVHBUhRwZXRlckBjcm9zc2tleS5jby51a1gEAAAAAA~~
Shaken, not stirred
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