Urban Food Chains

the links between diet and power

Value or price?

Today’s On Your Farm came from Yew Tree Farm, Bristol’s last city farm. Third generation farmer Catherine Withers faces existential challenges to a business that has adapted to extensive and rapid change, but is on the point of losing access to land that is vital to its survival. Part of a site of Scientific and Conservation Interest, the farm should have been spared the predatory attention of a local property developer.

Click the screengrab to access the programme on the BBC.

Instead, acres of hay and winter feed once intended for Catherine’s dairy herd is under lock and key. The tenancy on the field concerned was terminated in favour of a planning proposal for 200 homes that has yet to be agreed. When the BBC visited, the hay in the field was ready to be cut and the livestock would have been sure of winter sustenance. However, Catherine is kept away from her crop by a heavy padlock on the gate. Being able to see the crop but not gather it in just adds injury to insult.

Elsewhere on the farm, another tenancy on a field adjacent to a local council crematorium is set to end, as the town hall plans to extend the amenities for its residents. Again, it is the dairy cattle that will lose out. Catherine has a small dairy herd, as well as outdoor pigs: she also grows vegetables, which she can sell to local residents within walking distance of her farmhouse. Bristol used to have more than 30 farms within its boundaries: as the city’s only remaining farmer, Catherine is something of a local hero, not just to her customers.

Yew Tree has a high proportion of ancient meadow in its grazing, an irreplaceable asset that has been quietly sheltering threatened flora and fauna for centuries. Its value to Bristol is incalculable, but depends on being an integrated space, across which wildlife can roam. The shift from viable and productive to long term decline is an ever-present threat and determined by factors that neither Catherine nor her many supporters can control.

Listen to the programme while it is available on the BBC Sounds website. It raises questions for all of us, regardless of whether we live in a city or a rural area.

Of Brexit and dogs’ dinners

For years the Common European Tariff has ensured that imports of third country pet food have been taxed heavily at the border. Duty of up to EUR 948/tonne is added to the invoice price of any dog food that might cross the EU border. The exact rate depends on the product’s composition. During the UK’s years as an EU member state, UK customs officials were ready and waiting to do their bit to ensure that third country pet food did not arrive unchallenged by officialdom. Needless to say, a duty regime as strong as this has successfully excluded products which faced duty out of all proportion to their price.

Click the image to download Schedule XIX, then go to file page 93, which is folio 87. (A folio is a printer’s name for the number on a page, the numbering of which may be dislocated by front matter, such as prefaces and other preliminary matter.)

That was then and this is now. We have been through Brexit, which remains a work in progress. As the world’s most recent third country, has the UK risen to the challenge and opened the gates to imports of third country pet foods? Have the punitive levels of duty been dismantled in the UK’s Schedule XIX? Guess.

The table shows the current duty rates for goods covered by customs code 2309 10 – Dog or cat food, put up for retail sale (highlighted in yellow). Click the image to download the complete document. Betweentimes, the tariffs have been redenominated in GBP at an exchange rate of around 85 pence to the Euro. Depending on the formulations, these products face duty up to GBP 805/tonne and are essentially unchanged. Given the stated aim of Brexit to boost trade with the rest of the world, it would have been simple to edit the twenty or so tariff lines, setting them to zero, job done.

The irony of the Brexit debacle is that it neither achieved any of its wild dreams, nor were any logical adjustments carried out to meet Brexit’s stated aim of trade liberalisation. The Common European Tariff (CET) was drafted as a blunt instrument to suggest that the cost of subsidised products under the Common Agricultural Policy (CAP) could be calculated with a degree of accuracy. The CAP has evolved since these agri-tariffs first saw the light of day, losing much of their relevance in the process.

But let us start at the beginning. At the risk of stating the obvious, the UK chose to become a third country, in the EU sense of the term, used to refer to non-members of the EU. The Common European Tariff is built on this “us and them” view of the world. This detailed document was structured for this purpose and no other. The UK has adopted it with a surprisingly low number of often symbolic modifications, leaving the original EU intent intact.

It comes as a bit of surprise to learn that such humble products as dogs’ dinners command such high levels of duty. Animal foods are a downstream activity that typically draw in by-products from the manufacture of more lucrative goods. Industrialised food production brings with it a higher degree of homogenisation in both ingredients and by-products. There is a business case for ensuring that all available downstream ingredients are incorporated in some sort of secondary product, even if it only serves to dodge the cost of waste disposal. Indeed, the tipping point between a positively-priced ingredient and the operational cost of managing indeterminate mush is a crude measure of technological sophistication. That said, it will be searched for more closely in company accounts than production lines.

Working with documents generally supposedly means keeping one’s hands clean. This is a moot point, which can be illustrated with a straightforward example: tariff item 0208 40 10 is whale meat, once a common ingredient in pet foods many years ago. Third country whale meat is taxed at 6.4% ad valorem. There is a case to be made for taxing it mercilessly, on environmental grounds. There is a procedural problem with this, however, since the World Trade Organization will only cut tariffs, but not raise them. Since the WTO decisions are based on consensus, any attempt to obstruct international trade in whale meat will be systematically be blocked by Japan, Iceland and the Faroes. There are similar problems, on a smaller scale, with a 6.4% ad valorem duty on tariff item 0208 90 70: frogs’ legs.

Equivalence is not the same

The familiar CE quality mark is far more important than it might appear at first sight. It is the first line of defence in meeting product liability requirements. The presence of the CE graphic assures consumers that the product concerned meets all the EU safety regulations and can be sold legally within the EU. CE stands for conformite europenne (conforms to European regulations).

At some point in the Brexit planning stages, someone had the bright idea of devising a British equivalent to reassure consumers that post-Brexit British goods complied with British legal requirements. It would have been better if someone had spotted the looming problem and canned the UKCA lookalike quality mark before releasing it on an unsuspecting public. No such luck, it just gets worse.

The UK parliament’s control of the quality mark and its use is limited to, well, the UK. It has no status or relevance in continental Europe, for which it was intended. Brussels does not recognise the mark, nor is there any reason why it should. UK plans to drop accreditation for the original CE mark have suddenly been put on hold, as businesses complained that they genuinely need the CE mark for their export goods. As part of the CE accreditation, a substantial chunk of EU law, previously earmarked for dumping, will now have to be kept on the statute book for the UK’s claim to continue issuing CE marks to be valid.

It is the kind of own-goal for which Brexit is becoming infamous. There is the mild embarrassment of having to retain EU laws that some in government wanted to clear out so as to make room for other things. The requirement to organise and fund two separate product certification applications, not to mention the additional testing fees, has unsettled many businesses, faced with having to pay twice. More to the point, UKCA cannot replace the CE mark outside UK borders, nor will Brussels ever recognise it.

Follow this link for a guide to UKCA and CE requirements.

Grocery Code Adjudicator: inaction in action

Not long ago the Grocery Code Adjudicator’s office published its report for the past year. The reality behind the lukewarm prose is more disturbing than might first appear: the complaints raised are predictably familiar and there are multiple labels for what appear to be depressingly perennial abuses. More to the point, given the confidentiality of the process, it is not possible to determine an order of magnitude for the sums involved. This is not just a nice-to-have ballpark figure, but a true measure of the scale of a continuing problem.

The presentation and figures can be downloaded here. There are a good two dozen descriptions for the issues that have been raised by suppliers. The rates of change given for year-on-year complaint numbers are within five or six percent of the previous year, which is supposed to mean that everything is under control. The message is a very firm “…nothing to be seen here. No, really, THERE IS NOTHING to be seen here…” Yet the sort of practices that suppliers are complaining about would normally merit criminal investigations. Or would insisting on the letter of the law just put suppliers out of business?

Those who have been in the food industry for years will have acquired a collection of tales of extortion and graft that at first hearing seem overstated, but which become hard to ignore or dismiss. A lifelong food industry veteran put it this way: “The multiples have been running circles round the government for years. It’s been going on for decades. These days retailers are so used to demanding money left right and centre that it’s hard to know how they keep track of their real costs.”

It is well nigh impossible to assign an order of magnitude or give a steer on how serious the ongoing abuse might be in the grocery trade. Let us be as circumspect as possible in unpacking this one. Let us assume, for instance, that there is only one instance of a dispute under any of these headings and that the percentage figure, rather than referring to a case load, is a crude measure of the sums of money involved. Anything bolder than that would suggest a totally compromised food industry. Don’t rule that out, by the way.

Now take the following two GCA sub-headings as examples:

(a) Requests for payments to keep your existing business with a Retailer (pay to stay)

(b) Requests for lump sum payments relating to Retailer margin shortfall not agreed at the start of the contract period.

These both look suspiciously like blackmail, but let’s try to estimate an order of magnitude for these actions. Shelf money demands are usually based on a fixed sum per SKU per product range, for a listing across two to three hundred sales outlets. To get an idea of the sums of money that can be involved, assume the product concerned costs one pound and comes in five flavours and three pack sizes (sub-total 15 SKUs). Pull a pay to stay value out of thin air of GBP 5000 for each SKU listing across 250 sales outlets, fifteen SKUs times GBP 5000, guesstimate budget GBP 75000. If the retailer has a markup of 20p, the pay to stay demand is equivalent to a supplier “giving” 375,000 units of product (20p times 375,000 = GBP 75,000). While it is not unheard of for retailers to withhold all or part of an invoice, it is not in the suppliers’ interest to hand over lorryloads of product, which will earn the retailer the full retail price at the checkout: literally having their cake and eating it.

Given that a hypermarket can easily have up to 20,000 food SKUs, not counting own-label lines, you could end up with an aggregate demand for shelf money running to millions of pounds if they were all to be counted towards a shelf money Christmas list. Given that these are very large wadges of money to conceal on a balance sheet, our imaginary retailer will probably need all the accounting strategies they can think of to hide the true state of the cash flows. Again, to avoid overstatement, we will assume that each heading only refers to a single instance of a commercial abuse.

In choosing a theoretical sum of GBP 5000 per SKU for shelf money, this could be seen as an exaggeration. However, one simple factor ramping up shelf money demands is the simple proliferation of the high street formats for mainstream food retailers. It is highly improbable that a retail multiple would forego an established shelf money framework when opening high street stores. However, competing convenience stores simply do not have the kind of clout that a major multiple can bring to bear on brand owners in a store format that leans heavily on established brands.

The office of Grocery Code Adjudicator was set up about 20 years ago and spent about half that time building up its role as a trusted arbiter, a lap dog rather than a watchdog. It is hard to imagine that it has done more than scratch the surface of the very real problems facing food manufacturers and brand owners in their dealings with a clique of very powerful customers, the multiple retailers.

Pounds, pence and Euros

If current headlines (week 24, 2023) about the turmoil in the Conservative party appear serious, wait until the parlous state of the UK’s unfinished Brexit arrangements come home to roost. History will judge those responsible, but the UK population will pay the price. Having copied and pasted the Common European Tariff into the UK economy, ministerial hands have been fiddling with some of the detail, but not with any visible signs of understanding what they were about.

As one might expect, the Common European Tariff is haunted by a number of ghosts in the machine. These are mainly mechanisms that protected former cornerstones of the Common Agricultural Policy from third country imports. With some dating back to the 1970s, these tariffs were supposed to make subsidised EU agricultural products competitive on the internal market against third country goods. Many of the tariffs are ad valorem percentages, but most of the politically sensitive sectors supported by the CAP are made up of an ad valorem percentage and a flat rate payment per 100kg in Euros, redenominated in GBP.

Third country olive oil arriving in the EU still faces a flat rate duty of EUR 124.50 per 100 kg. For some years now, there have been trade deals with third countries such as Tunisia, which establish a duty-free quota for EU packers. This olive oil can then be traded freely within the EU.

Under Rules Of Origin (ROO), however, any third country olive oil arriving in the UK is liable for duty at GBP 104 pro rata in blends, converted into sterling at around 85p to the Euro. Now the UK has no indigenous producers of olive oil to protect from competitive pricing of third country oils and ministers could have cheerfully set the duty to zero.

All the schedule XIX money values appeared in Euros before Brexit, as they did when the document first appeared in the summer of 2018. For its UK enquiries, HMRC works in pounds and pence. The transfer of Schedule XIX to Sterling was carried out by the WTO (World Trade Organisation) but there remain a lot of unresolved issues that will take a lot longer to resolve than Brexit. With more than 160 members, the WTO’s insistence on consensus makes bluster and confrontation counter productive. Brexit negotiations were shot through with contempt for consensus on the British side. In Geneva it doesn’t wash.

Investigating hydrogen

For the past eighty years scientists have been rolling up their sleeves at the Glensaugh research farm and finding robust answers to the problems facing the agricultural sector. Perched on the east coast of Scotland not far from Aberdeen, the site is set to become a carbon neutral farming environment once its building programme comes on stream, pencilled in for 2025.

BBC journalist Nancy Nicolson visited Glensaugh for an edition of On Your Farm, which aired on April 30 and is still available on BBC Sounds. Water is the key to the project, using an industrial scale electrolyser to generate hydrogen that will power tractors and heavy machinery. This will in turn be powered by an array of green energy sources, such as turbines and solar panels.

A headline figure for the project is four million pounds: this is explained in part by the additional cost of being early adopters of technology that is still in development. This project will cast a light on the current operational energy needs of a one thousand hectare estate. Investment on this scale in one agricultural location is based on the assumption that the rest of the national economy will still be functioning in the future, in a recognisable form. We are still a long way from converting urban centres into sustainable economic entities.

Listen to Nancy Nicolson here: https://www.bbc.co.uk/sounds/play/m001lhz1?partner=uk.co.bbc&origin=share-mobile

Real economic power

The economy often appears to be a large, ramshackle institution, a law unto itself. This is partly due to the skills of those who really control it and partly because it is both a large ramshackle institution and a law unto itself. If the economy was only made up of money, it might be easier to make a case for saying that it can be controlled, if not managed, at some level. The truth is that the economy comprises much more than mere money and is constantly manipulated by economic factors that strengthen the relative strengths of one component over another.

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Pricing experts?

Ask any economist and they will tell you that economics is a science, founded on mathematics and using none but the most reputable methodologies known to  data science. The acid test of any scientific discipline is to be able to replicate previous experiments and repeat the results to within an acceptable margin.

To be sure, if you take the same data and crunch the numbers using the same calculations, you will get the same results as the previous economist. But economists are a diverse bunch, not to mention the smørgesbord of economic policy recommendations to be shared as the opportunity arises.

If this sounds less than serious in its tone or intent, it may be that it is not written by A Proper Economist (always spelt out in full, never abbreviated).  A Proper Economist can be relied upon to analyse market data and forecast the likely price trends within a given sector. If, on the other hand, you wanted to know the retail price of a grocery line for the coming year, that would be a closely-guarded secret between a supermarket buyer and her (or his) supplier.

With the digitisation of the retail checkouts in the early 1990s came a tidal wave of sales data that  probably paid for itself in months, if not weeks. For the first time in recorded history the multiples knew exactly how many units of which lines they were selling; where they had multiple suppliers of own-label products, the multiples could start to make direct comparisons between suppliers and the margins they were generating. Individual suppliers knew what volumes each was shipping to retail customers, but only the category managers had the whole picture.

The supermarket buyers’ secret weapon of choice in those days was a miniature tape recorder and microcassettes, to which verbal contracts worth millions of pounds were recorded. If any hard copies were ever made, these would have been kept in a safe. Supermarket buyers and category managers are overlapping roles. They were always instantly recognisable at trade fairs, leaving suppliers’ stands with their tape recorder pressed to their ear, playing back the small print as it was wrung out of the supplier. There was no question of suppliers passing  on price increases arising from higher prices on the international markets: the standard response in those days was: “find cost savings in your business…”

Not that buyers ever applied that principle to their own dealings with suppliers. Food manufacturers presenting new ranges and products to multiple retailers would face requests for a listing fee and, often as not, a request for special offer stock. Listing fees were also referred to as hello money or  shelf money, among other names. They used to start around £5000 per SKU for listings in an agreed number of outlets. Shelf money was never refunded if a product was delisted, but would be requested for years to come during the life of the listing.

Special offers were not what they might have appeared to be, either. The retailer charges the consumer for the special offer part of the price. But does the multiple give away the offer component of the price? Hell no! They recovered that from the suppliers, who systematically funded the offers, providing free stock directly or having the equivalent money withheld from invoices for other products. Either way, the retailer banked the full price on special offers. From the retailer’s point of view, it is having your cake and eating it. Even though the Grocery Code Adjudicator’s office has cleaned up the retailers’ act, the industry is still haunted by the ghosts of past sales targets.

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The value of money

Before we roll up our sleeves and dig into the serious business of food pricing, we need a way of converting LSD to pounds to two decimal places, among other things. Here is an inline WordPress calculator courtesy of the Calculated Fields wonder plugin. My first idea was to provide a digital scratchpad with which to convert one-off figures.

[CP_CALCULATED_FIELDS id=”7″]

As part of the process, I also wrote a spreadsheet to do more heavy lifting, which is now available to logged-in users using the download link in the housekeeping menu box.

However, we need to do more than calculate the face value of old prices, we also need to translate the value of the currency of the day. The problems arising from trying to apply a one-dimensional measurement to a multidimensional world range from the practical to the arcane and I quite understand that not everyone will be keen to engage with them. One of the first is to decide which parameters are relevant and whether any of them are of universal application, regardless of whether or not such parameters are measurable.

What the official data looks like

Western currencies recorded centuries of relative stability until the latter years of the twentieth century. The 1944 Bretton Woods agreement maintained an appearance of exchange rate stability in the postwar period. But the Vietnam war and US foreign policy made the gold standard unsustainable and by 1976 the Bretton Woods agreement had been dismantled and (most of) the world’s currencies were floated on open markets . Labelling the result as inflation is only half the story: there has to be something else in the mix to explain the steepening gradient on the graphs.

Ian Watson, who developed the website Official Data [dot] org, has assembled government data from western economies in a bid to quantify the huge losses in their currencies’ historic spending power from the 1970s on. Working from national government data, Watson plots the value of 100 pounds from 1925 to the present day and found the 1925 hundred pounds to be worth around 7,700 pounds in today’s money. He found a similar pattern in the US, Australian and other major industrial economies. The graph for the UK is dramatic: clicking it will take you to the relevant page on Watson’s website.

Food pricing 100 years ago

The 1925 Royal Commission on Food Prices was tasked with investigating food industry prices. Urban Food Chains is running a series of analytical case studies for subscribing members, drawing on the detailed statistical evidence that was heard by the commission during its deliberations.

Board of Trade statistician Mr A W Flux* told the hearing that the UK food economy grew by about two billion pounds (thousand million) in 1907. This comprised goods consumed in the UK , which were valued at between 1,248 and 1,408 million pounds; services between 350 and 400 million pounds and additions to capital of between 320 and 350 million pounds.

2. Of the goods consumed, some passed directly from producer to consumer (e.g. bread), and in some cases the produce was consumed by the producer (e.g. farm and garden produce consumed by the families of the cultivators). A second class of goods, while passing through merchants’ hands, was not the subject of retail trade, while, of the goods that passed though merchants’ and retailers’ hands, it was estimated that the charges of distribution, including cost of transport, amounted to something between one half and two thirds of the value of the goods at the place of production or importation.

The First Report of the Royal Commission on Food Prices, Volume 3, Appendix 1, paragraph 2

*Mr Flux is not a made up name, it is for real.

Follow the links for subscription-only content about the core commodities of the day:

bacon
bread
butter
cheese
eggs
fish
flour
fruit
ham
milk
sugar
tea
vegetables
wheat