Urban Food Chains

the links between diet and power

Tesco makes pig harvest gaffe

Tesco tweet bot “Kayley” upset UK pig farmers on January 5 by suggesting that British pork supply gaps were weather-related and that the retailer stocked pigmeat from a number of countries to ensure the best quality was always available. In the process the retailer coined the “pig harvest”, adding to the anger of pig producers all over the country. Read Alastair Driver’s account of this episode in Pig World.

https://www.pig-world.co.uk/news/poor-weather-hits-pig-harvest-tesco-explains-lack-of-british-pork-of-shelves.html

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