Levy-funded body AHDB routinely publishes snapshots of retail market trends, like this one from Retail Insight Manager Grace Randall. Demand for red meat is being boosted by a five-year high in ready meals sales, Randall tells us, from her reading of Kantar data. The category is worth more than a billion pounds a year at retail prices and during January 2022, British consumers ate 260 million meaty ready meals. The key factor is a return to time poverty in the wake of the pandemic; millions of people don’t have time to spare in the kitchen cooking food.
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