Urban Food Chains

the links between diet and power

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Europe France

Pictures worth a thousand words

peter 0

click picture to download original text (in French)

On April 23, 2008, Michel Barnier greeted  hundreds of French citizens in Paris, who were disturbed  by the farm minister’s use of a contentious image to promote a series of  conferences about food.  “We don’t live on burgers or fast food,” one lady grumbled, staring at a picture of a discarded burger box bearing the words “Qu’est-ce qu’on mange ?” (“what are we eating?”) Collectively, the conferences were promoted under the title “Parlons agriculture” – ‘let’s talk about agriculture’. The graphics are challenging, particularly for rural populations: as well as the burger box image you can see on this page,  elsewhere in the posters and conference literature, there is a battered steel barrel that has not just seen better times, but is clearly toxic.

Starting with the blue booklet on this page, we will unpack the arguments and economics that were shaping agriculture in 2008. Here are the opening words from the minister: “Current events have just reminded us, with terrible consequences, that the world has yet to get rid of the scourge of famine. Egypt, Morocco, Indonesia, Cameroon, Mexico, Bolivia, every continent on the planet is seeing a resurgence of food riots, which harden men’s resolve and leave behind the smouldering wreckage of civilisation. History is being wrapped up in front of us as the world’s raw material prices rise in brutal leaps and bounds, food prices are soaring, traders all over the world are panicking. Rice, a basic food for half the world’s population was at the heart of this. Prices had risen by 54% since January (he was speaking in April) and major exporters were holding back their export tonnages. Today, three billion people live on less than two dollars a day, and the spectre of hardship hangs over them.”

Nearer to home “…hunger has been avoided for a long time, we think that shortages have become a thing  of the past and there is an illusion of food security.” Look again and you will recall “mad cow disease”, alongside avian flu, arising from instances where feeding same-species animal remains have put human health in danger.

“In these times of great doubt, we need to bring together those who produce and those who consume, we need to end the mistrust between two worlds that have stopped talking to each other.”

Nowadays,  [2008] …”wherever we live, a big question hangs over the new century: how do we feed humanity to ensure health and sustainability?  Barnier argues that we can no longer afford to live in ignorance of past mistakes, guzzling saturated fats and rich foods can no longer be indulged. This is the underlying purpose of the conference: we need to   share and exchange resources; weave a dialogue of a sort that has never been seen before; making it possible for agriculture to rejoin the rest of the world.

Breton farmer Morgan urges president Macron to lead European action while it is still an option.

This morning (23-NOV-2025)  I reposted a call to action made by Morgan, a radical peasant  farmer. Speaking to camera, she calls on President Macron to head up a pan-European campaign to stop fruit growers being put out of business by cheap imports from Latin America. France has a strong enough voice to make itself heard on the international scene, Morgan argues. France should stop dreaming of its past glories and wake up to a very real threat, she warns.

Europe France raw

Talk about agriculture..(2)

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Here’s a challenge; how many agriculture ministers would cheerfully stake their political careers on the agressive tone of the visual below? Subtle as a flying brick, this artwork got right up the noses of the farming unions they were targeting. There can be nothing worse than projecting a goody two shoes image of your industry only to see the minister’s team spoil the effect.

French farming unions milked  a government department that they thought they could call their own. For years, the FNSEA posted teams of so-called advisors in the corridors of rue de Varenne, who would be consulted on all manner of policy matters, trivial or otherwise. Fast food ingredients do not automatically  earn thick margins in a competitive sector: even economists need to be realistic occasionally. In the middle of multiple crises with local, regional and national consequences, seemingly overnight we had a food crisis. Sociologist Claude Fischler, research director at CNRS, cautions against considering a collection  of local responses to specific, localised problems will somehow add up to ways of working that will add up to a regional or national strategy that will work straight out of the box. In particular, there is an ever-present push-pull tension between planning for food security, (making sure that there is  food on sale) including, but not exclusively, supermarkets and other distribution models. The rich world which was once home to eaters is now populated by consumers, with all the implications of added-value strategies. Consumers transfer their disposable income to products  increasingly heavily-processed products, thus spending more on food and transferring market power to an ever smaller group of brand owners. As such, they become closed off to the outside world, in an increasingly bitter war of words to justify their positions, if only in their eyes. Food manufacturers focussing on sales targets and profit margins will drift out of markets in the hungry world, widening the gaps between consumers and ever greater numbers of starving populations who are constantly hungry. To say such things are “nobody’s fault” would be disingenuous but is often used to dissipate any blame implied.

A more urgent question is whether or not poor countries should be assisted to stimulate higher productivity among their fellow citizens, with an ever-greater risk of system failure in technology that will stop working sooner or later. Capital-intensive systems have less to offer traditional peasants with lower capital exposure, they are also more likely to survive extended drought or unforeseeable weather conditions (climate change).

Europe France

Let’s talk agriculture!

peter 0

The Barnier oil barrel image, reminding everyone that modern agriculture has an environmental cost.

In June 2008, Michel Barnier left rue de Varenne  after two years as France’s farm minister. He was outwardly at peace with the world, after two years spent steadfastly denying that he had any serious differences of opinion with President Nicolas Sarkozy. This was not altogether convincing, since Sarkozy was prone to talk up his chances of successful plans and policies long before they were anywhere near ready to be seen in public. Such stoicism in the face of  a president that spoke first and thought later does not come easily, as the Americans are learning in 2025. Barnier was trained as an administrator, graduating from the École Supérieure de Commerce de Paris (ESCP) in 1972 .

This does not mean that he is a rug to be walked on: far from it. He won a number of internal battles without comment. Some of his victories were reversed by political opponents who went over the minister’s head and persuaded the President to see things their way. People such as Xavier Beulin, head of the FNSEA, had Sarkozy’s ear and seized any opportunity to put ideas into his head (click here). In Beulin’s case, it was personal: the farming unions had operated a system for sitting in on internal ministry meetings and generally making sure that the FNSEA view prevailed elsewhere in the ministry. If this sounds overstated, have a look at this post, describing the modus operandi. Barnier cleared the corridors of unwanted loiterers, by simply re-issuing security passes to ministry staff and setting higher security standards  at rue de , Varenne. He also succeeded in raising the level of public debate around agriculture with a series of state-sponsored debates scheduled for 2008. There were two in Paris and a third in Brussels. There was no mistaking tone of the events, which challenged the FNSEA ‘s founding principles, namely to corner every centime of public funding for  agriculture. A battered steel barrel, dominates one set of conference documents, with the question of the day in big white letters: “What kinds of agriculture(s) do we want for tomorrow?

Barnier sets the scene in the opening paragraph: “There can be no doubt that the outlook for the world has changed. The abundance of nature that we have unthinkingly squandered has now given way to a weak and fragile planet, in which resources are threatened. Today, we have the results of years of work from the scientific community. We can no longer ignore them.The age of widespread scarcity has begun.” Readers will be glad to learn that unless things turn nasty, I shall make these two conference documents available for as long as possible. I have no plans to offer a translation unless a significant number  of people request one. There is no way I would put the documents through an AI system, the words are too carefully balanced to survive a bot’s blunt ignorance and I haven’t got the necessary time to make a useable translation.

There can be no discussion of how to set things back on track without an understanding of population dynamics. Barnier sketches it out like this: “The prodigious population explosion that marked the 20th century is set to continue until 2050, at least. It will impact the poor world, in the places where hunger is already  rife and  in urban areas, where eating habits at all levels of society have been messed up.” Up until now, Barnier argues, humanity has usually been able to patch things up with technical solutions. In 2008,  there was a glimmer of recognition that the scale of the problem was greater than anyone imagined.

“Faced with rocketing food costs (in 2008), confronted by food riots, hampered by shortages of basic resources: the strategies which we used to think would solve the problem will do no such thing.

“We are faced with an equation, the like of which we have never seen before (still in 2008) (the French use “inédit” so much that it ceases to carry much weight) . “To deal with the problem, on the basis of current evidence we have to break with development models that will increase the consumption of finite resources. This is what makes the situation so urgent, since all the checks and balances that keep the planet in working order are threatened.”

 

MORE FOLLOWS LATER

France raw

When is a peasant not a peasant?

peter 2

France’s national farmers’ federation, the FNSEA, is more like an advertising agency than a trade union. When marching in national demonstrations, they make a point of referring to themselves as ‘paysans’ (peasants), . Dare to call one of them a ‘peasant’ away from the television cameras and you’ll get a bunch of fives and a reminder that there is more to farming than spreading muck. While I was learning my way around government offices in Paris, I found myself being quizzed by a couple of burly agricultural types. I had just arrived at the agriculture ministry in rue de Varenne with an appointment to talk to the minister about the Common Agriculture Policy. These two weren’t as smartly dressed as the ministry staff, but were very interested in my business, only withdrawing when they spotted the minister’s chef de cabinet coming back. “Ouf, les syndicalistes, c’est pénible,” he groaned. “Lequel syndicat…?”  “FNSEA.” The conversation moved to less thorny topics and I took a sheaf of papers from my briefcase. “…let’s show those to my advisers, shall we…?” the minister pleaded. There was a brief exchange of words at the office door, just enough to identify the pair I had met in the foyer minutes earlier. “…subvention? …fonds publiques…?” This was clearly a fishing trip. “C’est un thème d’interet tout public…” I started. “…donc le public va payer…” came the answer. Stripped of any wider context or or even interest, the topic pretty much curled up and died on the spot.

crunchy numbers UK

Morrisons disposals: the end of a hot air balloon race?

peter 0

This spring, Bradford-based supermarket chain Morrisons dumped all its added value satellite profit centres, in a bid to reduce costs and consolidate its position in the English groceries market. 

The closures ensure that there can never be any question of a revival of the pipe dreams Morrison family shareholders entertained years ago. Morrisons was one of a number of retailers across Europe that monitored the twists and turns in the relations between Edouard Leclerc and the former Leclerc retail member Jean-Pierre Leroch.

Harassed and  constantly attacked bitterly by his former retail partner, Leroch established Intermarché, a retail group that owned the manufacturing capacity for 20% of its retail sales. This was successful in part due to the group’s strong roots in Britanny. The Intermarché business model was admired by many and bits of it were adopted by Swiss retailer Migros, as well as the Swiss Co-op and the Basque Eroski group.

The Morrison disposals are extensions of retail departments, such as the meat or fish counters, where higher levels of product knowledge are only retained at a price. The prospect of skilled staff moving to competitors is a bigger issue to operational management than it would ever be for strategic number crunchers. This has all the signs of a desperate attempt to throw heavy kit off a hot air balloon before it crash lands.

Switzerland

Off the back of a lorry

peter 0

Tomorrow, on Friday (September 5) Swiss cooperative Migros is marking its centenary by selling basic groceries off the back of a pick-up truck, just like its founder Gottlieb Duttweiler did 100 years ago. He loaded a fleet of five Model T Fords with six basic products: cornettes (Swiss pasta); coffee; rice; sugar; soap and blocks of refined coconut. Duttweiler got off to a good start despite the difficult economic times. The customised pick-up trucks went from one village to the next, in the French-speaking districts and uplands around Mont Blanc. To mark the occasion, this year’s centenary trucks will be carrying 100 Migros-manufactured own label products, Migros store inventories routinely run to 40,000 Stock Keeping Units (SKUs).

Switzerland has a long tradition of  integrating road transport: its PostBus network has been operational since 1906, with a number of forays into retailing. When developing a strategy for Migros, Duttweiler researched his competitors’ working practices and adopted the productive ones. It is worth noting, for instance, that although PostBus retained dedicated facilities for horses until 1962*, it ran very few horse-drawn buses. By 1925, Henry Ford’s Model T series had become the commercial motor of choice around the world, since it could be extensivly modified for local requirements. Duttweiler carried out simple and cost-effective adaptations to his fleet, which grew steadily.

If you want to join in with the celebrations in Switzerland, follow this link.

*Coincidentally, Dr Beeching began his programme of cuts to the UK railway network at around the same time, starting with stations that still had stabling.

A footnote that Betty Bossi would endorse…

Never confuse the Swiss national pasta with macaroni: that would be sacrilege! A cornette looks like an elbow joint and the shape tends to settle into a stodgy honeycomb, unless a sauce of the right viscosity is added at exactly the right moment.

PS Pasta maker Betty Bossi is the Swiss market leader.

On October 18, peter added:

The Migros Merci (“thank you”) bus is safely back in its garage after completing a round trip of eight and a half thousand kilometres, stopping at 100 places to celebrate the Swiss retailer’s centenary. Over 45,000 people turned out to buy souvenirs of the occasion — the best sellers were Migros mini baskets, croissants and cervelas, from a choice of six products.

 

asparagus bread flour ship UK

Distance and price

peter 0

The further food travels, the more it should cost. Logically, yes, but the full story may not be quite so simple. With ingredients travelling literally half way round the world, it is no simple matter to differentiate one proposition from another. Take the example of 1925 loaf of bread, in the  previous post. The starting point is 20-stone sack of flour that anyone could visualise for themselves, suppposedly costing 42 shillings and a halfpenny. There was, in those days, total silence from the millers concerning where their wheat came from, let alone what it might have cost. Since millers earn a living from making flour,  their reticence is understandable.

By creating a synthetic starting point for the journey that would put a loaf of bread on the table, millers were able to influence the British public’s notion of what bread ought to cost. The 42 shilling sack was not a hard sell, it was a working  price point for those years. However, the Linlithgow committee, to a man, refused to make any comment on the prices of wheat, wherever it might have come from. In one sense, wheat and bread pass through very different markets, yet the two are joined at the hip for some purposes, notably if supplies fail: no wheat, no flour, no bread. It is that simple.

All through the latter years of the nineteenth century, British ports were unloading grain from every corner of the known world. For most people, grain imports were a permanent fixture and, as part of the British Empire, this happy state of affairs would somehow be left continue. However, the U-boat attacks, which started in 1916, jolted Britain into protecting inbound shipments of any description. From being adventuresome and exciting, life on a long haul merchantman took on a more challenging aspect as the U-boats extended their range from the concrete bunkers at Rochefort, comfortably crossing the Bay of Biscay.

 

 

 

bread City life crunchy numbers flour food production UK economy weights and measures

The pricing of daily bread

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https://upload.wikimedia.org/wikipedia/commons/0/00/Industry_during_the_First_World_War-_Flour_Mill_Q28276.jpg

This female factory hand was photographed at work in Birkenhead during September 1918. Photo: Wikimedia Commons.

Logistics contractors refer to it as the final mile, but many of us would settle for “delivering the goods.” It is potentially a complex stage in a product’s journey to meet the end user.

In December 1924, the LinLithgow Committee supplied the Royal Commission with four sets of operational models and an outwardly robust methodology to analyse the cost of bread.  It was based on the bakers’ key ingredient, the 20-stone (127 kg) sack of flour at the heart of every batch of bread baked across the land in those days. In its day, this was a Known Value Item, to borrow a modern term. It traded at forty two shillings and a farthing, according to popular belief, not moving from one year to the next. Every baker who ever bought a sack of flour from a miller in those days  paid 42s and one farthing, the story goes. Did anyone ever query the extra farthing? Where did it come from? Where did it go?

 

 

crunchy numbers customs clearance Europe haulage key concept seafood Switzerland

A voice from the past

peter 0

Twenty five years ago Europe was in a state of flux. Many differing political agendas were being promoted in the belief that drafting the right regulations would somehow automatically unlock all the expectations with little or no further discussion or purpose.

If there was a single example to illustrate the processes involved, you will not be surprised to learn that I happen to think that competition is  sine qua non  for civilised society. Considering the central role of competition in a liberal economy, it is disturbing that at no point during the closing years of the 20th century was there a single EU-backed discussion or study of commercial planning permission for urban populations. At the time, there was just one voice to be heard in the darkness, challenging the naif notion that competition would somehow develop unhindered in a bed of thistles, that we would somehow recognise this state of innocence when it emerges from the shadows. The voice was that of French deputy Jean-Paul Charié. He presided over la commission de la production et les Echanges, publishing a parliamentary report into dysfunctional competition. At the time I was a production sub on a weekly trade title . Intrigued by the subject matter and knowing that this was a one-off opportunity, I phoned the French parliament and spoke to Chariés office. I was pleasantly surprised to get a phone call back from Charié in person, when he promised to post me a copy of the report to get the full story. Sadly, I never spoke to him again, since he died, but his published work casts a bright light on topics that thenceforth could  be debated in public with impunity. The evidence he collected on commercial malpractices came from all over Europe, painting a rather downbeat picture of how ethical standards in  retailing had declined while managing to appear outwardly presentable.

Follow the Freench logo to track this extended series.

royal-commission UK economy

What price data?

peter 0

The biggest challenge that faces  traders of all descriptions in arriving at a reliable price structure is the speed at which food products can change. Some animal products undergo a series of changes from farmgate to end user, others barely change at all. Some foods deteriorate very fast, while others are stable; add to this processes such as grading and the scope for differentiation can spiral out of control.   For a comparison to be usable, the items need a number of similarities, bearing in mind that not all users will have the same interests. At the risk of keeping alive a business myth, there were some retailers who chose to take a cut in their margins rather than push up prices. Some individual members of of the Linlithgow committee would have been very well informed about specific markets and sector, but less inclined perhaps to share.

The stability and predictability of sectors such as cereal crops, milling and baking followed a pattern of incremental development. The step from wholesale  trade to retailing, however, marks a sea change, reflecting the finer detail in retail distribution and home delivery costs. Investing in automotive resources ran deep in the bedrock of the economy of the day and was not going to be neither quick nor cheap.

The constant chivvying for market data was neither focussed for the most part nor available in the sort of unambiguous form that would have helped lay readers to learn more about the free market edifice. For instance, try explaining day-to-day shifts in retail pricing, arising from wholesale price changes that operate on a different basis. Even the denominations of coinage had an impact in the pricing of the retail world.

The ministry dug its heels in and refused to make a rod for its own back. The public should not be left to be baboozled by the high power antics of economists. How could such experts in their individual fields be left to explain the rise in mutton prices was a consequence of higher wool prices? After all, sheep are not killed for their wool.

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